---
title: Custom AI Software Development on Claude | Debsan
description: "Debsan builds custom AI software on Claude for the work no product covers: quoting, spec sheets, intake, approvals and HubSpot apps."
image: https://www.debsan.co/hubfs/brand/debsan-share.png
---

[DEBSAN](https://www.debsan.co?hsLang=en)

[About](https://www.debsan.co/about?hsLang=en)

[HubSpot](https://www.debsan.co/hubspot?hsLang=en)

[What we do in HubSpot](https://www.debsan.co/hubspot?hsLang=en)[Buying HubSpot](https://www.debsan.co/hubspot/buying-hubspot?hsLang=en)[Communication Optimization](https://www.debsan.co/hubspot/communication-optimization?hsLang=en)[HubSpot Audit](https://www.debsan.co/hubspot/hubspot-audit?hsLang=en)[Workflow Automation](https://www.debsan.co/hubspot/workflow-automation?hsLang=en)

[AI](https://www.debsan.co/ai?hsLang=en)

[What we do in AI](https://www.debsan.co/ai?hsLang=en)[AI Assisted Reporting](https://www.debsan.co/ai/ai-assisted-reporting?hsLang=en)[AI Deployment](https://www.debsan.co/ai/ai-deployment?hsLang=en)[AI Readiness Audit](https://www.debsan.co/ai/ai-readiness-audit?hsLang=en)[Claude Deployment](https://www.debsan.co/ai/claude-deployment?hsLang=en)[Custom AI Development](https://www.debsan.co/ai/custom-ai-development)[Internal AI Tools](https://www.debsan.co/ai/internal-ai-tools?hsLang=en)[Operational Intelligence](https://www.debsan.co/ai/operational-intelligence?hsLang=en)

[Briefcais](https://www.debsan.co/briefcais?hsLang=en) [Get started](https://www.debsan.co/get-started?hsLang=en)

[About](https://www.debsan.co/about?hsLang=en) [HubSpot](https://www.debsan.co/hubspot?hsLang=en) [Buying HubSpot](https://www.debsan.co/hubspot/buying-hubspot?hsLang=en) [Communication Optimization](https://www.debsan.co/hubspot/communication-optimization?hsLang=en) [HubSpot Audit](https://www.debsan.co/hubspot/hubspot-audit?hsLang=en) [Workflow Automation](https://www.debsan.co/hubspot/workflow-automation?hsLang=en) [AI](https://www.debsan.co/ai?hsLang=en) [AI Assisted Reporting](https://www.debsan.co/ai/ai-assisted-reporting?hsLang=en) [AI Deployment](https://www.debsan.co/ai/ai-deployment?hsLang=en) [AI Readiness Audit](https://www.debsan.co/ai/ai-readiness-audit?hsLang=en) [Claude Deployment](https://www.debsan.co/ai/claude-deployment?hsLang=en) [Custom AI Development](https://www.debsan.co/ai/custom-ai-development) [Internal AI Tools](https://www.debsan.co/ai/internal-ai-tools?hsLang=en) [Operational Intelligence](https://www.debsan.co/ai/operational-intelligence?hsLang=en) [Briefcais](https://www.debsan.co/briefcais?hsLang=en) [Blog](https://www.debsan.co/blog?hsLang=en) [Get started](https://www.debsan.co/get-started?hsLang=en)

[AI](https://www.debsan.co/ai?hsLang=en) / Custom AI Development

Custom AI Solution Development

# Custom AI software for the work no product was built for

When Breeze, Claude and off the shelf tools stop short, our forward deployed engineers build custom AI software around your process: quoting, spec sheets, approvals, intake and the internal tools your team needs.

[Scope a custom AI build](https://www.debsan.co/ai/custom-ai-development#talk)[How it works](https://www.debsan.co/ai/custom-ai-development#how)

## Off the shelf AI covers the general case. Your business is not one.

Generic AI tools are built for everyone, which means they fit nobody's process exactly. The quote that needs your pricing rules. The spec sheet that pulls from three systems. The approval that depends on who the customer is.

That work is where custom AI pays for itself. We build it around how your team actually works, connected to the systems you already run.

## What we build

Custom AI for the specific, repeatable work that runs your business.

Sales

### Quoting and estimating

Quotes built from your pricing rules, inventory and customer history.

Documents

### Spec sheets and proposals

Documents generated from your data in your format, ready for review.

Intake

### Intake and triage

Requests read, sorted and routed to the right team with the context attached.

Approvals

### Approval workflows

Exceptions and sign offs routed with AI summaries so decisions take minutes.

Knowledge

### Assistants on your documents

Answers drawn from your SOPs, contracts and product data.

HubSpot

### HubSpot apps and integrations

Custom apps and cards inside HubSpot, ready for the Marketplace.

## The tools we use

HubSpot, Claude, Briefcais and custom builds, each where it fits best.

### Claude

The model behind most of our builds, through the Claude API, including setups for regulated industries like healthcare.

[Claude Deployment](https://www.debsan.co/ai/claude-deployment?hsLang=en)

### HubSpot

The system of record. Custom builds read from it and write back to it.

[Our HubSpot work](https://www.debsan.co/hubspot?hsLang=en)

### Briefcais

Proof we ship: our own AI product, built and run by the Debsan team.

[See Briefcais](https://www.debsan.co/briefcais?hsLang=en)

### Your stack

ERP, finance and operations systems connected so the tool works on real data.

## How it works

1. 01
   
   ### Scope
   
   We define the job, the data and the success measure.
2. 02
   
   ### Prototype
   
   A working version on your real data, fast.
3. 03
   
   ### Build
   
   Hardened, secured and connected to your systems.
4. 04
   
   ### Support
   
   Monitored and improved as your process changes.

## Questions we get

What is custom AI solution development?

Building AI software specifically for your company's workflows and data, instead of adapting your process to a generic tool.

How is a custom AI build priced?

By the hour and scoped up front. We start with a prototype so you see it working before committing to the full build.

Can custom AI connect to HubSpot?

Yes. Most of our builds read from and write to HubSpot, and we build HubSpot apps and integrations as well.

How do you keep data secure?

Access by role, human approval on anything that sends or changes records, and hosting chosen to fit your compliance needs.

## More AI services

[AI Readiness Audit](https://www.debsan.co/ai/ai-readiness-audit?hsLang=en)[Operational Intelligence](https://www.debsan.co/ai/operational-intelligence?hsLang=en)[AI Assisted Reporting](https://www.debsan.co/ai/ai-assisted-reporting?hsLang=en)[Internal AI Tools](https://www.debsan.co/ai/internal-ai-tools?hsLang=en)[AI Deployment](https://www.debsan.co/ai/ai-deployment?hsLang=en)[Claude Deployment](https://www.debsan.co/ai/claude-deployment?hsLang=en)

## Talk to us about Custom AI Development

Tell us what you are trying to fix and the tools you run on. We'll come back within one business day.

Not sure where to start? Try an [AI Readiness Audit](https://www.debsan.co/ai/ai-readiness-audit?hsLang=en).

**DEBSAN** HubSpot Partner and AI Forward Deployed Engineers

[Home](https://www.debsan.co?hsLang=en)[About](https://www.debsan.co/about?hsLang=en)[HubSpot](https://www.debsan.co/hubspot?hsLang=en)[Buying HubSpot](https://www.debsan.co/hubspot/buying-hubspot?hsLang=en)[Communication Optimization](https://www.debsan.co/hubspot/communication-optimization?hsLang=en)[HubSpot Audit](https://www.debsan.co/hubspot/hubspot-audit?hsLang=en)[Workflow Automation](https://www.debsan.co/hubspot/workflow-automation?hsLang=en)[AI](https://www.debsan.co/ai?hsLang=en)[AI Assisted Reporting](https://www.debsan.co/ai/ai-assisted-reporting?hsLang=en)[AI Deployment](https://www.debsan.co/ai/ai-deployment?hsLang=en)[AI Readiness Audit](https://www.debsan.co/ai/ai-readiness-audit?hsLang=en)[Claude Deployment](https://www.debsan.co/ai/claude-deployment?hsLang=en)[Custom AI Development](https://www.debsan.co/ai/custom-ai-development)[Internal AI Tools](https://www.debsan.co/ai/internal-ai-tools?hsLang=en)[Operational Intelligence](https://www.debsan.co/ai/operational-intelligence?hsLang=en)[Briefcais](https://www.debsan.co/briefcais?hsLang=en)[Blog](https://www.debsan.co/blog?hsLang=en)

[DEBSAN](https://www.debsan.co?hsLang=en)

[About](https://www.debsan.co/about?hsLang=en)

[HubSpot](https://www.debsan.co/hubspot?hsLang=en)

[What we do in HubSpot](https://www.debsan.co/hubspot?hsLang=en)[Buying HubSpot](https://www.debsan.co/hubspot/buying-hubspot?hsLang=en)[Communication Optimization](https://www.debsan.co/hubspot/communication-optimization?hsLang=en)[HubSpot Audit](https://www.debsan.co/hubspot/hubspot-audit?hsLang=en)[Workflow Automation](https://www.debsan.co/hubspot/workflow-automation?hsLang=en)

[AI](https://www.debsan.co/ai?hsLang=en)

[What we do in AI](https://www.debsan.co/ai?hsLang=en)[AI Assisted Reporting](https://www.debsan.co/ai/ai-assisted-reporting?hsLang=en)[AI Deployment](https://www.debsan.co/ai/ai-deployment?hsLang=en)[AI Readiness Audit](https://www.debsan.co/ai/ai-readiness-audit?hsLang=en)[Claude Deployment](https://www.debsan.co/ai/claude-deployment?hsLang=en)[Custom AI Development](https://www.debsan.co/ai/custom-ai-development)[Internal AI Tools](https://www.debsan.co/ai/internal-ai-tools?hsLang=en)[Operational Intelligence](https://www.debsan.co/ai/operational-intelligence?hsLang=en)

[Briefcais](https://www.debsan.co/briefcais?hsLang=en) [Get started](https://www.debsan.co/get-started?hsLang=en)

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